Author Archives: gmg
Social media train: McDonald’s Germany, jumps on the crowdsourcing waggon and engages one in four Germans!
May 15, 2012
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The universally-recognised McDonald’s is tapping into social crowdsourcing success, with its Germany-centric ‘Mein Burger’ (My Burger) campaign. Users built their own burger using a smart online application, choosing every detail from bread and sauces to meats and cheese. “We gave … |
Fundraisers Face Street Ban
May 1, 2012|
Some charities have recently been criticised for employing agency reps who allegedly deploy aggressive tactics. But organisations have hit back, saying they provide much needed funds in difficult times. Sky News tested one area where there had been a large … |
Celebrity redheads raise money for Sumatran Orangutan Society
February 29, 2012
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FAMOUS redheads including Nicole Kidman and Chris Evans are putting their flame-coloured heads together to raise money for Oxford charity the Sumatran Orangutan Society (SOS). Other stars taking part include Girls Aloud singer Nicola Roberts, comedian Tim Minchin, queen of … |
Graffiti artist David Choe set for Facebook windfall
January 31, 2012
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A US graffiti artist who painted Facebook’s offices is set to become a multi-millionaire when the social network begins trading as a public company. |
Review of the year: a testing time for the charity sector
January 23, 2012
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For many charities, the year has been shaped by difficult economic conditions and controversial government policies. |